Audi IAA 2013

The free-standing Audi building for the IAA 2013 with a total floor space of around 3,400 m² presents itself from the outside as a strictly geometric, white cube. Inside, trees, buildings and even entire city quarters seem to grow downwards from the ceiling. The different quarters reflect characteristics of mobile urban life: for example, the latest technologies and drive concepts, individualisation and sportiness, or Audi’s design philosophy.

Exhibition Stand with a Positive Eco-Balance

Architecture, media displays and light installations create a world of experience that is intended to open up new perspectives on the diversity of tomorrow’s urban mobility for visitors. For the construction of the two-storey, U-shaped steel grid, it was possible to partly reuse elements from previous years’ exhibition stands – an important contribution to the ecological and economic life cycle balance of the exhibition stand.

Werner Sobek was responsible for the structural engineering of this project.

Schmidhuber & Partner, Munich/Germany

Planning time
2012 − 2013

Construction time

Services by Werner Sobek
Structural engineering

Audi AG, Ingolstadt/Germany

Andreas Keller, Altdorf/Germany

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