Audi IAA 2015

The International Motor Show is one of the largest and most internationally significant automotive trade shows in the world. For this event, Audi commissioned a three-storey trade fair construction with a footprint of 70 by 55 m that would provide space for more than 30 cars in the Agora, an outdoor exhibition area in Frankfurt. A special feature of the project from a structural planning point of view was the “ultrastructure” in the centre of the exhibition space. The supporting framework for this special construction consisted of a complex steel structure with enhanced span distances. The structure itself was entirely clad in LED elements and adorned with a selection of rotating vehicles. Further special features included the complex steel honeycomb structure in the entrance area of the exhibition hall and a room with walls made entirely out of blocks of ice.

Schmidhuber + Partner, Munich/Germany

Planning time
2014 − 2015

Construction time

Services by Werner Sobek
Structural engineering of special structures (draft planning, approval planning)

Audi AG, Ingolstadt/Germany

Andreas Keller, Altdorf/Germany

Related Projects